Expert Answer
LocalBusiness schema is the foundation of structured data for dental practices and dentists. It tells search engines and AI systems exactly what your business is, where it's located, and what services you offer.
A complete LocalBusiness schema for dental practices and dentists should include:
- @type — Use the specific subtype "Dentist" rather than generic LocalBusiness
- name — Your exact business name as registered
- address — Full postal address with streetAddress, city, state, postalCode
- telephone — Primary phone number in E.164 format
- openingHoursSpecification — Days and hours of operation
- geo — Latitude and longitude coordinates
- areaServed — Service area definition (city, county, or radius)
- priceRange — General price level (e.g., "$$" or "$50-$200")
- image — Business logo and photos
- sameAs — Links to your Google Business, Yelp, social profiles
- hasOfferCatalog — List of services offered
Common mistakes dental practices and dentists make:
- Using generic "LocalBusiness" instead of the specific subtype
- Missing geo coordinates (required for local AI queries)
- Not including sameAs links (these connect your entity across platforms)
- Forgetting openingHoursSpecification (AI engines use this to recommend currently-open businesses)
ClickRadius deploys the complete schema automatically, including the industry-specific subtype and all recommended properties.