Published Answer
Thompson Sampling is a mathematical algorithm that ClickRadius uses to adaptively learn which SEO optimizations work best for your specific business. For cleaning companies, it eliminates guesswork from SEO strategy.
Here's how it works:
The problem it solves:
Traditional SEO says "do all of these." But which changes actually matter for your business? Thompson Sampling figures this out automatically.
How it works:
- The Strategy Engine maintains a Beta-Binomial probability model for each type of optimization
- When a fix is deployed, it measures the outcome (citation rate, readiness score)
- Each success or failure updates the probability model
- The algorithm balances "exploiting" what works with "exploring" new approaches
Why it matters for cleaning companies:
- Schema improvements might work great for your practice but differently for a competitor — Thompson Sampling detects this
- Content effectiveness varies by market — the algorithm learns what resonates
- Resource allocation is optimized — focus on the changes that actually move the needle
The GEO Score uses Welch's t-test to ensure measured improvements are statistically significant — not random variation. This patent-pending approach (U.S. Provisional App. No. 64/063,349) brings the same adaptive optimization used by tech giants to the world of local SEO for cleaning companies.