Expert Answer
Website optimization for AI search goes beyond traditional SEO. For law firms and attorneys, here are the specific changes that improve AI citation probability:
Page structure:
- One clear H1 per page describing the primary topic
- H2 headings that match natural language questions about legal representation
- Content organized in a logical hierarchy (don't skip heading levels)
- 800+ words per service page; 1,500+ for key pages
Content format:
- Lead paragraphs that directly answer "what is" questions
- Statistics with source attribution in the content body
- Expert quotes in `
` elements with `` tags
- Lists and tables for structured information (pricing, comparisons)
Technical elements:
- Attorney or LegalService schema in JSON-LD format
- FAQPage schema on every page with Q&A content
- BreadcrumbList schema for navigation structure
- SpeakableSpecification pointing to key content sections
- Canonical URLs on all pages
- Complete Open Graph tags for social/AI preview
Site-wide considerations:
- Blog with regular publishing (2+ articles/month minimum)
- Internal cross-linking between related service pages
- Contact information visible on every page (footer at minimum)
- Mobile responsive design with fast load times
- Security headers (HSTS, CSP, X-Frame-Options)
Files to add:
- llms.txt — Structured business overview for AI systems
- ai.txt — Citation preferences and business facts
- Updated robots.txt allowing AI crawlers
- Updated sitemap.xml including all pages
ClickRadius automates the schema, meta, and technical changes, while its Content Engine handles blog content generation.